With its frosted windows, CCTV cameras, and tightly monitored security entrance, it is going to be one of Aberdeen's most secretive business enterprises.
So, you could be forgiven for wondering if the shop has something to hide.
Well, it does - its customers. Or rather it is the customers who want to remain hidden.
For this is Scotland's first 'halal hairdressers' - a beauty salon which conforms to the strict rules of Islam; a place were Muslim women who wear the veil or headscarf can be seen uncovered without the risk of the gaze of men.
Discreet Creative Hairdressing, scheduled to open in three weeks, is the brainchild of 21-year-old Mahida Iqbal and her husband of nine months, Fueb Mieh.
The salon will be a 'man-free zone'. The frosted windows will stop any inquisitive men passing by from gawping at the clients. No-one can get in without passing through a secure buzzer entry system with CCTV. All this means that the Muslim ladies who have come for a new hair-do can remove their headscarves safe in the knowledge that only other women can see them....
"It is somewhere where customers can feel comfortable, feel pampered and relaxed, knowing that no-one is going to come in and disturb them," Iqbal added. "Muslim husbands can feel relaxed knowing that their wife is safe, where no man is going to be able to see them, and then they can come home and show their beauty. Muslim clients have never experienced this ever. It's a great feeling."